As an early career academic, one of my key ambitions is to continue engaging with my field of expertise through publication and presentation of my researcher. Below, you’ll find an overview of my work to date, and the directions I wish to pursue my research in future.


  • Gough, S. (2020) Media mix and character marketing in Madoka Magica. East Asian Journal of Popular Culture, 6 (1). 59-76.
    Access through Ingenta Connect.
  • Gough, S. & Lee, A. (2020) Material Multiplicities and Sanrio danshi: The Evolution of Sanrio’s Media Mix. Electronic Journal of Contemporary Japanese Studies, 20 (1).
    Open access journal.

Forthcoming publications

  • Gough, S. (2020) Japan’s Joan of Arc: Deterritorialising the Maid of Orleans Through Manga [in forthcoming edited collection ‘Drawing the Past: Comics and the Historical Imagination’, Goodrum, M., Hall, D., & Smith, P. (Eds.)., Mississippi University Press]
  • Gough, N. & Gough, S. (2021) Watchmen, simultaneity, and postmodern science education: the media and their messages [in forthcoming edited collection ‘Science x Education x Anthropocene’, Bazzul J., Wallace M.F.G., and Higgins, M. (Eds), Palgrave Macmillan]


  • Gough, S. (2018) Review of Lamarre, Thomas, The Anime Ecology: A Genealogy of Television, Animation, and Game Media. electronic journal of contemporary japanese studies, 18(3). Open access journal.

Please click here for a detailed overview of my publications.

Doctoral thesis

My doctoral research thesis, ‘Exploring Madoka Magica: Producing Narratives in Japanese Popular Culture’, analyses two interwoven aspects of Japanese media culture: the contemporary status of the mahou shoujo (magical girl) genre, and the trends in production and consumption of narratives in anime media franchises. Specifically examining the Madoka Magica media franchise, I look at how the franchise has — since its origins in the 2011 anime series, Mahou Shoujo Madoka Magica — specifically eschewed the creation of an interwoven grand narrative. Instead, it creates an assemblage of visual and narrative codes that are reinterpreted and rearticulated between each of the franchise’s texts, and in so doing promotes consumption of the codes (and by extension the mahou shoujo genre) across multiple demographics in unison.

Please click here for the full abstract of my thesis. Please click here to access the full thesis, hosted through Figshare.

Due to restrictions under Australian copyright law, I am unable to publish my thesis as open access. If possible, please follow the directions given on Figshare to obtain institutional access. However, if you would like to read a copy, or have further questions about my doctoral research, please don’t hesitate to contact me.


My ongoing commitment to fostering new dialogues with my peers and opening discussion around my research has led me to present a wide variety of papers at both academic conferences and public engagements. Please click here to see a full overview of my presentations to date.